Others feel like the problem is beyond them.
“It is a bigger problem, but folks just don’t want to take the time to track it down because it’s a complex problem,” stated John Squire, of
web analytics firm Coremetrics, to CNET. “Given that some of the largest marketers manage up to 1 million keywords in a campaign the data
can be difficult to crunch.”
Companies who do understand and report click fraud to search engine properties have had success receiving refunds for fraudulent clicks. For
those advertisers who want to address the possibility of click fraud in PPC campaigns, good option do exists. At the most basic level,
advertisers can use general auditing; many have been known to compile lists of sites that generate high numbers of clicks but not sales. This will indeed put up a red flag.
On the other hand, because click fraud is advancing at such frequency, click fraud detection companies and software have been popping up all
over the country.
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